Target
Transform ideas into visual solutions that connect, communicate and strengthen brands. I combine strategy, detail and collaboration in every project.
Summary
I have over 20 years of experience creating strong brands through visual design that is both aesthetically pleasing and functional, with a focus on connecting with the audience.
Creative path
COCTEAU LAB
PRODUCT DEVELOPMENT:
Design and development of packaging for cosmetic products, creation of product lines, and visual content for e-commerce.
BRAND IMPLEMENTATION:
Adaptation of products for retail, development of advertising materials, and collaboration with the marketing, production, and sales departments.
RNM CORPORATION
DESIGN AND PRODUCTION:
Development of Key Visuals and graphic materials for global brands.
KEY PROJECTS:
Head & Shoulders, Ghirardelli, Old Spice, Oral-B, Kotex and various Procter & Gamble (P&G) brands.
TBE BUSINESS INTEGRATOR
LEADERSHIP:
Creative Director of the Graphic Design area, leading the team and optimizing processes.
SPECIALIZATION:
Branding, digital design, editorial, illustration and project management.
PROTACTIC
DESIGN AND PRODUCTION:
Creation of advertising materials for the military and institutional sector
, corporate image, identity manuals and editorial design.
VISUAL STRATEGY:
Participation in high impact visual communication strategies.
COCA-COLA
PROJECT MANAGEMENT:
Graphic solutions and advertising communication management for Coca-Cola FEMSA.
BRAND APPLICATION: Adaptation and execution of visual guidelines in multiple formats.
RYTSA MAGICOLOR
IMAGE DEVELOPMENT: Creation of graphic image
for cosmetic products, including packaging and point-of-sale display.
BRAND POSITIONING:
Contribution to the strengthening and positioning of the brand in the market.
Training
University Center for Marketing and Advertising
BADGE IN DESIGN
ADVERTISING
February 2000 - February 2006
PROFESSIONAL LICENSE: 6202641
Complementary training
- Seminar on Strategic Image Design (CUMP)
- Diploma in Artistic Illustration (CUMP)
- Illustration techniques (CUMP)
- Watercolor Techniques (CUMP)
- Professional Illustrator Course (EBAC)
- Landscaping (EBAC)
- WordPress web design