curriculum

Professional profile

Target

Transform ideas into visual solutions that connect, communicate and strengthen brands. I combine strategy, detail and collaboration in every project.

Summary

I have 20 years of experience, creating solid brands through aesthetic but functional visual design focused on connecting with the audience.

Creative path

February 1, 2026

COCTEAU LAB

PRODUCT DEVELOPMENT:
Design and development of packaging for cosmetic products, creation of product lines, and visual content for e-commerce.

BRAND IMPLEMENTATION:
Adaptation of products for retail, development of advertising materials, and collaboration with the marketing, production, and sales departments.

February 1, 2026

June 1, 2025

RNM CORPORATION

DESIGN AND PRODUCTION:
Development of Key Visuals and graphic materials for global brands.

KEY PROJECTS:
Head & Shoulders, Ghirardelli, Old Spice, Oral-B, Kotex and various Procter & Gamble (P&G) brands.

June 1, 2025

January 15, 2020

TBE BUSINESS INTEGRATOR

LEADERSHIP:
Creative Director of the Graphic Design area, leading the team and optimizing processes.

SPECIALIZATION:
Branding, digital design, editorial, illustration and project management.

January 15, 2020

March 10, 2015

PROTACTIC

DESIGN AND PRODUCTION:
Creation of advertising materials for the military and institutional sector
, corporate image, identity manuals and editorial design.

VISUAL STRATEGY:
Participation in high impact visual communication strategies.

March 10, 2015

May 15, 2013

COCA-COLA

PROJECT MANAGEMENT:
Graphic solutions and advertising communication management for Coca-Cola FEMSA.

BRAND APPLICATION: Adaptation and execution of visual guidelines in multiple formats.

May 15, 2013

March 1, 2005

RYTSA MAGICOLOR

IMAGE DEVELOPMENT: Creation of graphic image
for cosmetic products, including packaging and point-of-sale display.
BRAND POSITIONING:
Contribution to the strengthening and positioning of the brand in the market.

March 1, 2005

PORTFOLIO