Main skills
DESIGN AND ILLUSTRATION
Branding, editorial design, digital design, visual identity, packaging, artistic illustration in physical and digital.
CREATIVITY AND STRATEGY
Art direction, visual campaigns, visual communication, advertising and creative material for social networks.
MANAGEMENT
Leadership, project management, coordination, process optimization, customer service.
ENGLISH
Level: Intermediate - High
PROGRAMMING
Target
Transform ideas into visual solutions that connect, communicate and strengthen brands. I combine strategy, detail and collaboration in every project.
Summary
I have 20 years of experience, creating solid brands through aesthetic but functional visual design focused on connecting with the audience.
Creative path
RNM CORPORATION
DESIGN AND PRODUCTION:
Development of Key Visuals and graphic materials for global brands.
KEY PROJECTS:
Head & Shoulders, Ghirardelli, Old Spice, Oral-B, Kotex and various Procter & Gamble (P&G) brands.
TBE BUSINESS INTEGRATOR
LEADERSHIP:
Creative Director of the Graphic Design area, leading the team and optimizing processes.
SPECIALIZATION:
Branding, digital design, editorial, illustration and project management.
PROTACTIC
DESIGN AND PRODUCTION:
Creation of advertising materials for the military and institutional sector
, corporate image, identity manuals and editorial design.
VISUAL STRATEGY:
Participation in high impact visual communication strategies.
COCA-COLA
PROJECT MANAGEMENT:
Graphic solutions and advertising communication management for Coca-Cola FEMSA.
BRAND APPLICATION: Adaptation and execution of visual guidelines in multiple formats.
RYTSA MAGICOLOR
IMAGE DEVELOPMENT: Creation of graphic image
for cosmetic products, including packaging and point-of-sale display.
BRAND POSITIONING:
Contribution to the strengthening and positioning of the brand in the market.
Training
University Center for Marketing and Advertising
BADGE IN DESIGN
ADVERTISING
February 2000 - February 2006
PROFESSIONAL LICENSE: 6202641
Complementary training
- Seminar on Strategic Image Design (CUMP)
- Diploma in Artistic Illustration (CUMP)
- Illustration techniques (CUMP)
- Watercolor Techniques (CUMP)
- Professional Illustrator Course (EBAC)
- Landscaping (EBAC)
- WordPress web design